For anyone who is working to differentiate a business in a red ocean environment, or build a community to power your business, this episode is for you.
Topics explored:
- Why the company or product narrative is so critical
- How we built DemandMatrix’s narrative strategy
- Why your GTM strategy is a critical differentiator today
- How he built the Partnership Leaders community from 0 to 2,000 highly engaged VP members in ~12 months time
About Asher Mathew:
- VP Revenue at DemandMatrix
Helped steward 2 acquisitions and 1 IPO
Co-founder of the Partnership Leaders community
Host of the Sunny Side Up podcast
About the Author
Brendan Dell
Brendan Dell is an author and the founder of The Daily Creative. As a freelancer he's worked with clients like Expedia, Cvent, Panasonic, Brother, Windstream and 100+ more to build unignorable tech brands. At The Daily Creative, he shares advice and lessons to help freelancers level up.
