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Cvent’s Invisible Workload

Myllisa Patterson’s Invisible Workload of Event Planning is a case study in the power of empathetic marketing.

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30,000 Leads & 8 Figures in Pipeline

The Year of You has been a multi-year success story and Cvent’s highest-grossing campaign to-date.

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$44:$1 Email Methodology

Used at Expedia, Cvent, RadarFirst, Panasonic and more.

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Cvent’s Event Evolution Model

Developed Cvent’s Event Evolution Model to serve a benchmark tool for the events industry.

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400 to 3,000 Attendees in 12 Weeks

Helped Expedia Group fill the venue for its annual partner conference in record time.

$1.76M in opportunities

Crafted a strategic story, content, and messaging strategy for healthcare SaaS company, driving $1.76 in opportunities.

Executive Presentation

Built narrative strategy and design to launch Cvent’s 2020 event cloud marketing plan to 1,500 teammates worldwide.

Segmentation and Message Testing

Helped Expedia Group increase partner sign-ups via database segmentation and message testing.

Brand & Name Architecture

Developed naming architecture, solution architecture, brand strategy for $1B defense contractor.

The Market of One Positioning Framework

The framework we use to make brands a “must-have” in today’s market. The secret—tell a story positioned against the status quo.

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$1.4M in Opportunities

Strategy, email, digital creative development driving $1.4M in ops for SaaS.

Benchmark and Grow Brand

Benchmark and improve brand equity for a division of one of the largest technology companies in the world, Brother.

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