“Imagine if you could measure what people love,” poses Scott Brown, CEO of Immersion. “And now, we can measure what people love second by second. When you know that, you can do incredible things.” Scott’s career began on stage, and so he understood from the artistic side what it meant to influence someone’s feelings. The doctors whom he would eventually team up with at Immersion, provided the scientific explanation. Immersion made great innovative strides in research of the brain chemical oxytocin, the hormone responsible for bonding. The hormone binds to your heart rhythm, which changes in response to things that you like.
These heart rhythms are measured by devices like FitBits and Apple Watches and downloaded enough that they become a reliable predictor of human behavior and desire. Immersion helps brand leaders and insight teams listen to what is not being said or searched for by their customers, allowing the companies to make decisions accordingly. It’s also used in a number of other industries like call centers, and car ride-alongs.
On this episode, Scott explains how to frame complex problems, the importance of switching out of jargon when pitching, and how everything you need to know about life, business, and relationships is written in Shakespeare’s “Hamlet.”
Quotes:
“My first career was as an actor. So, that ability to stand on stage and influence how people feel is important to me. And it was something that was meaningful in my early life growing up. And then as an entrepreneur, I felt that I leaned into those skills a lot, in selling and helping to communicate a message and tell a story about a business.” ([18:10]-[18:38] | Scott)
“Does the insight correlate? Do you feel engaged the same way the device says you’re engaged? Do people understand themselves well, or might you say you were engaged, but the data says you were taking a nap?” ([20:17]-[20:36] | Brendan)
“We believe, as humans, that we know what our brains are doing because we have language. In reality, we have no way to actually know what our subconscious brain is doing. I can no more tell you what my brain is doing than I can tell you how my liver liked the lunch I just had.” ([20:42]-[21:00] | Scott)
“Immersion is unique because we get rid of all that bias and we just go right to what your brain values. Oftentimes that’s uncomfortable, and sometimes it’s incredibly powerful.” ([22:35]-[22:45] | Scott)
“Nobody gives a shit about you as a founder. They only care about, ‘Have you built something that can help me?’”([41:29]-[14:33] | Scott)
Connect with Brendan Dell:
LinkedIn: https://www.linkedin.com/in/brendandell/
YouTube: https://www.youtube.com/c/BrendanDell
Instagram: @thebrendandell
TikTok: @brendandell39
Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926
Connect with Scott Brown:
Website: https://www.getimmersion.com/
LinkedIn: https://www.linkedin.com/company/immersion-neuroscience/
Twitter: @sbrown
Check out Scott’s recommended reads:
Hamlet by Shakespeare: https://www.indiebound.org/book/9780451526922
Reboot by Jerry Colonna: https://www.indiebound.org/book/9780062749536
Trust Factor by Paul J. Zak: https://www.indiebound.org/book/9781531867737
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About the Author
Brendan Dell
Brendan Dell is an author and the founder of The Daily Creative. As a freelancer he's worked with clients like Expedia, Cvent, Panasonic, Brother, Windstream and 100+ more to build unignorable tech brands. At The Daily Creative, he shares advice and lessons to help freelancers level up.
