Rose Punkunus has learned a lot about what it means to optimize growth in her impressive career thus far. She worked for AppleTV as one of its first data scientists and analysts, and then for Uber where she saw the first incarnation of UberEats, and now as the founder and CEO of Sudozi, an IT Services and Consulting firm that streamlines and optimizes spend for finance leaders and operators.
It seems achieving growth is about balance. Balancing the needs of customers and colleagues with your own goals, balancing stepping out of your comfort zone and taking risks, with being strategic and observant.
In this episode, Rose Punkunus offers advice on how to navigate the rough terrain of the approaching financial situation, her advice to anyone starting a new business, and why being face-to-face with people is the best training for any job.
Quotes:
“As you grow, you do want to stay aligned. And it’s harder to stay aligned as the company gets larger.” ([8:31]-[8:36] | Rose)
“As you’re going to market, as a new product in an existing company or a brand new company, really find that middle ground between your incentives as well as your partners incentives, and ultimately the customers’ incentives.” ([13:12]-[13:27] | Rose)
“You have to take a bet. You have to launch with something. You have to bet with what you think the market wants, launch with it and then, and iterate from there, both on the operations and on the product.” ([21:53]-[22:04] | Rose)
“Think about where to use your promotion dollars in the smartest way, and who to bother and who not to bother, to get those incremental growth and objectives.”([31:36]-[31:46] | Rose)
“Jobs that get you maximum exposure to people are valuable in many careers, particularly founder careers.”([40:03]-[40:09] | Rose)
Connect with Brendan Dell:
LinkedIn: https://www.linkedin.com/in/brendandell/
YouTube: https://www.youtube.com/c/BrendanDell
Instagram: @thebrendandell
TikTok: @brendandell39
Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926
Connect with Rose Punkunus:
Website: Sudozi: https://www.sudozi.com/
LinkedIn: https://www.linkedin.com/in/rosezhong/
Check out Rose’s top 3 recommended books:
Both/And by Huma Abedin: https://www.indiebound.org/book/9781501194801
My Life in Full by Indra Nooyi: https://www.indiebound.org/book/9780593191798
The Ride of a Lifetime by Robert Iger: https://www.indiebound.org/book/9780399592096
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About the Author
Brendan Dell
Brendan Dell is an author and the founder of The Daily Creative. As a freelancer he's worked with clients like Expedia, Cvent, Panasonic, Brother, Windstream and 100+ more to build unignorable tech brands. At The Daily Creative, he shares advice and lessons to help freelancers level up.
