“It’s the best place to target business buyers,” says Brendan of LinkedIn Ads. In this episode he’ll walk you through a set of tips to help you optimally utilize the platform, connect to your target audience, and get an optimal ROI. This starts with helping you to decide if you should be using it in the first place.
This begins with knowing how to position your product. Being able to generate the right leads and get in front of the right audience at the right intersection is more important than the product itself.
Brendan will walk you through the features to familiarize yourself with and tell you what is most likely to make potential buyers change their minds.
Quotes:
“We consistently see companies scale up using LinkedIn Ads.” ([2:35]-[2:36] | Brendan)
“If you use just the job function, and don’t either build lookalike audiences, where you’re getting really specific about who you’re reaching, or niche down based on job title, you will get a lot of crap back, especially if you’re trying to target folks like founders, or CEOs. Because every yahoo on the planet calls themselves a CEO or founder in their LinkedIn profile.” ([7:04]-[7:34] | Brendan)
“This is why positioning matters, and content strategy matters.” ([11:28]-[11:31] | Brendan)
Connect with Brendan Dell:
LinkedIn: https://www.linkedin.com/in/brendandell/
YouTube: https://www.youtube.com/c/BrendanDell
Instagram: @thebrendandell
TikTok: @brendandell39
Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926
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About the Author
Brendan Dell
Brendan Dell is an author and the founder of The Daily Creative. As a freelancer he's worked with clients like Expedia, Cvent, Panasonic, Brother, Windstream and 100+ more to build unignorable tech brands. At The Daily Creative, he shares advice and lessons to help freelancers level up.
