“He’s going to do a lot better not only in this business but in future businesses because he knows what it is to build a business and not just a product,” says Brendan on this latest Billion Dollar Breakdown. He’s speaking of Pedro Goes, founder and CEO of InEvent which creates software for in-person events and video productions, and a recent guest on Brendan’s podcast. Starting his company from scratch may have taken a little longer at the outset, but will put him farther ahead in the long run.
Pedro was accepted into the prestigious Y Combinator program, an invaluable experience for its networking opportunities alone. Every successful entrepreneur, Brendan reiterates, is surrounded by an ever-expanding and reliable network. Value, ultimately, can’t be measured in money, but in the value that you provide your buyers.
Pedro’s exceptionally calm demeanor is an exemplary asset in the often chaotic world of growing a business, and from his example we can learn how to follow our own unique paths to lasting success.
Quotes:
“Don’t let a lack of capital stand in your way.” ([1:42]-[1:45] | Brendan)
“I look at most of the people I chat with who are successful, the people around them are an absolute common denominator. They have people that they can call, tap in ([2:44]-[2:53] | Brendan)
“The money is just there to deploy your vision.” ([3:55]-[3:59] | Brendan)
“Charge what allows you to develop the value that your buyer actually needs, and help them to realize that value and help them to realize that value, and position it effectively.” ([5:12]-[5:22] | Brendan)
Connect with Brendan Dell:
LinkedIn: https://www.linkedin.com/in/brendandell/
YouTube: https://www.youtube.com/c/BrendanDell
Instagram: @thebrendandell
TikTok: @brendandell39
Master Class: brendandell.com/masterclass
Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926
Connect with Pedro Goes and InEvent:
LinkedIn: Pedro Goes
https://inevent.com/en/home.php
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About the Author
Brendan Dell
Brendan Dell is an author and the founder of The Daily Creative. As a freelancer he's worked with clients like Expedia, Cvent, Panasonic, Brother, Windstream and 100+ more to build unignorable tech brands. At The Daily Creative, he shares advice and lessons to help freelancers level up.
