“What is the first thing I should prioritize when I’m trying to grow my business?” This is one of the most common questions Brendan gets from business founders. Here, in this mini-episode, he attempts to answer this and other frequently asked questions about growing a business.
The very first step, he says, is having a clear Ideal Customer Profile (ICP), and figuring out who benefits from your technology. Clarity of focus, he says, is the number one determiner of success, and going too broad is a sure way to lose growth trajectory.
Tune in to this episode of Billion Dollar Tech to find out the variety of purposes that organic content serves, and what an initial growth strategy should look like.
Quotes:
“There is no shortcut to this. You have to hustle. The most successful founders I see are hustlers.” ([2:23]-[2:29] | Brendan)
“You need to be out there talking to customers. It’s one of the single biggest things I see out there separating success from failure.” ([2:40]-[2:45] | Brendan)
“You should be building thought leadership that is unique to you and harnesses your unique point of view and tells your story.” ([2:51]-[2:59] Brendan)
Connect with Brendan Dell:
LinkedIn: https://www.linkedin.com/in/brendandell/
YouTube: https://www.youtube.com/c/BrendanDell
Instagram: @thebrendandell
TikTok: @brendandell39
Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926
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About the Author
Brendan Dell
Brendan Dell is an author and the founder of The Daily Creative. As a freelancer he's worked with clients like Expedia, Cvent, Panasonic, Brother, Windstream and 100+ more to build unignorable tech brands. At The Daily Creative, he shares advice and lessons to help freelancers level up.
