“We’re going to have a number of paradigm shifts in the next five years, so it should be a fun time,” says Michael Shuffett, co-founder and CEO of Compose.ai. “There’s going to be a new way of creating all of that.” This paradigm shift includes a major disruption across all content creation including writing, images, video and audio, and Compose.ai is poised to be a big part of that in the timesaving space with things like autocompletion, rephrasing writing, and generating full content. Basically, Michael asks you to imagine having a full time assistant who knows you inside and out at your disposal.
Unlike other AI companies who take a more vertical approach, Compose.ai has a broader mission to aid humanity by making AI an extension of the human. It hopes to achieve this by placing a layer of intelligence in the gap that lies between human and computer.
The conversation also covers the ethics of AI. Michael and Compose.ai hope to find a way for technology to make life easier without buying and selling users’ attention. Michael and Brendan also discuss the pitfalls of becoming an entrepreneur only for financial gain.
Quotes:
“I was replying to an email and I think it was the tenth email I wrote in a row. It was just the same repetitive response and it hit me that we have all this crazy technology, but people are still typing every word of every sentence. It just seemed very obvious that even five years from now, that’s not going to be the case.” ([4:23]-[4:46] | Michael)
“Yes, there’s a ton of value that can be created by bringing AI or machine learning into businesses. That field is still early. Most large companies have huge untapped potential there. But, really this was largely about creating a bigger global impact for humanity, essentially.” ([7:09]-[7:31] | Michael)
“We are a mission-driven company and we have a pretty broad mission, and that is to make AI an extension of the human.” ([14:29]-[14:37] | Michael)
“Really what we need is more of a ubiquitous layer that sits between all interactions between a human and a computer and allows us to layer on intelligence to that surface area.” ([14:55]-[15:12] | Michael)
“If you look at the typical Big Tech companies, they’re all essentially buying and selling your attention. They more or less want to addict you to the technology. I’m not judging it, but they want to addict you to the technology, sell your attention for ads, and really we need the opposite of that at this point. That’s where Compose.ai comes in. We’re trying to get you to an outcome in technology with as little effort as possible, ideally zero effort. I see it as being on the other side of this attention economy.” ([27:13]-[27:57] | Michael)
“Think about what it would be like to have a really trusted assistant that knew everything about you.” ([28:29]-[28:36] | Michael)
“We’re poised for all types of content creation to be majorly disrupted across writing, images, video, audio. There’s going to be a new way of creating all of that.” ([33:54]-[34:07] | Michael)
Connect with Brendan Dell:
LinkedIn: https://www.linkedin.com/in/brendandell/
YouTube: https://www.youtube.com/c/BrendanDell
Instagram: @thebrendandell
TikTok: @brendandell39
Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926
Connect with Michael Shuffett:
Twitter: @mshuffett; c_omposeai
Check out Michael’s recommended books:
The Feeling Good Handbook: The Groundbreaking Program with Powerful New Techniques and Step-By-Step Exercises to Overcome Depression, Conquer Anxiety, and Enjoy Greater Intimacy by David D. Burns
https://www.indiebound.org/book/9780593189788
The Selfish Gene by Richard Dawkins
https://www.indiebound.org/book/9780198788607
Never Split the Difference: Negotiating as if Your Life Depends On It by Chris Voss; Tahl Raz
https://www.indiebound.org/book/9780062407801
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About the Author
Brendan Dell
Brendan Dell is an author and the founder of The Daily Creative. As a freelancer he's worked with clients like Expedia, Cvent, Panasonic, Brother, Windstream and 100+ more to build unignorable tech brands. At The Daily Creative, he shares advice and lessons to help freelancers level up.
