Embrace the process

You want to arrive.

To have the campaign that breaks loose.

The movie that sells out.

The book that clears shelves.

The product that obliterates sales records.

So you wait.

Wait for the perfect idea.

The right time.

The spark.

To KNOW that a project will be a success.

Here’s the secret of the world’s most successful creators.

Whether they are writing a book. Building a business. Creating anything for others to use.

They understand that creativity is not an event, it’s a process.

✔ James Clear wrote an article Monday, Wednesday, and Friday for 3 years waiting for the “spark” that led to the million copy plus best-seller Atomic Habits.

✔ Jordan Peterson’s mega-bestseller 12 Rules for Life resulted from a string of Quora posts originally titled, 42 Rules for Life.

✔ Jerry Seinfeld committed to writing a joke every single day without fail—a process he credits for much of his long-term success.

It wasn’t a single act or stroke of genius.

It was their daily commitment to producing, shipping, getting feedback, refining, and going again that allowed them to “arrive”.

Consider the following simple thought exercise.

If you produced an essay every single day for 5 years.

Posted those essays online.

Then paid attention to what people like.

Your chances of having a “hit” are nearly guaranteed.

On the contrary, what if you spent those 5 years thinking. Wondering what your breakthrough would be.

You’d still be sitting in your chair pondering why you “struck out”.

The good news? The process is here for us today. Right now, for the taking.

As James Clear said, “Creativity is a process, not an event.”

So go now, get started.

Ship daily. Commit to your process. Commit to paying attention to the feedback. Success is all but guaranteed. 🚀

Thoughts?