Description

The story behind the piece

Throughout our lives we are faced with difficult choices. To push or settle. To be calm or scattered. To create or retreat.

At the heart of this is struggle is a question: Will we believe in our own abilities, focus on what we can control, and push? Or will we surrender to the vagaries of luck, happenstance, or fate? This is our struggle. Our choice.

We choose action

This poster is a rallying cry to bring your best self to your life and work—each and every day—no matter what comes.

The story behind James Cameron’s famous words

James Cameron is one of the most successful creators in the history of the modern world. His movies, deep water explorations, and approach to life are a case study in what it means to be a courageous creator in the face of adversity, great odds, and improbable success.

Film. He brought a sunken behemoth back to life in Titanic—making 24 deep sea dives in preparation for the movie—and creating the highest grossing movie to date in the process.

Deep ocean exploration. He brought submersibles to the bottom of the ocean floor, exploring parts of the sea never before visited.

Technology. He has pioneered technologies for films like Avatar to bring his unique, uncompromising vision to life. Breaking boundaries and box office records time and again.

He tackles difficulty and uncertainty as a way of life and does it with style. So can we, whatever the size of our ambitions.

Inside the architecture of the piece

The ink blots are inspired by internationally renowned artist Ralph Steadman, famous for his work with Hunter S. Thompson, and are a call to create and act, and do your best work.

In Greek mythology, crows are symbols of prophecy and good luck. They symbolize life magic, intelligence, flexibility, and destiny.

The color burst is a nod to the magic of creation. The spark we all need to strike out in the face of uncertainty and do our best work.